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Improving business performance
through sound analytics

Since 1994 Interactive Marketing Resources, Inc. (IMR) has delivered measurable improvements to our clients' business performance by applying effective analytics and thoughtful guidance.

With a focus on providing sound information, experienced consulting and practical services that support the "Four -P's" of marketing (Product, Place, Promotion, and Price) we have driven profitable top-line and bottom line growth for a variety of Global, Fortune 500, and Middle-Market industrial and consumer clients.

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Market and Econometric Research

When it comes to business and market research, we believe that unless the research provides information and business intelligence that is meaningful, practical and actionable, the end-result offers little more than interesting reading. We believe strongly that market research and business intelligence must deliver a measurable return on investment. All of our proprietary information-gathering processes as well as our custom research projects have been designed to deliver high returns on the investment our clients' make.

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"IMR has played a vital role in achieving record levels of growth and profits."

IMR's Holistic View of Marketing

We believe that marketing is a vital business discipline that must work in concert with all other management functions.

Our work is founded upon the principles of making marketing more efficient and effective by working to enhance the organization's financial and operational structure. We believe that marketing is an investment that requires discipline, knowledge and structure to deliver measurable return on the marketing capital.

Our Clients

Medical Mutual Marketing Campaign Research
American Greetings Business and Market Research
Time Warner Cable Internal Business Analysis
Ohio Department of Taxation Internal Business Analysis

Results that Matter

IMR backs it's services by generating accurate and positive results using intelligence and external market information. We stand behind our name and the results that we generate.

A Different Mindset

IMR offers a unique approach for solving marketing challenges and offering solutions for growing a company or division.

Helping you grow

By gathering sound business intelligence and external market information, we create effective solutions that drive our clients' business growth.

Our Experience

Our expertise and services are focused on the marketing discipline, and are unique in the world of marketing.